Paris is the capital of world fashion, and this year irAro was not left behind, going to the city of style and beauty during Paris Fashion Week (February 26 - March 6, 2023).
We had an important mission: to present the new SS'23 irAro collection on the eve of spring, and we did it in the EXPANSION showroom. In this center of true style, the meeting place of fashion-loving Ukrainian women in the capital of France, the atmosphere of a real holiday awaited us.
We enjoyed communication with bright and interesting personalities, reflections of champagne in glasses and excellent music. Our spring-summer collection was perfectly woven into the energy of the showroom, because it is about strength & success, ‒ a self-confident Ukrainian woman, a little cheeky, but always feminine, who knows how to win beautifully. At EXPANSION, we met exactly such girls who conquer Paris with their impeccable taste.
Also, the irAro team conducted a photo shoot of items from the new collection on the streets of Paris, so you could see how our suits and the coat organically fit into the lace of the big city. It cannot be otherwise, because irAro garments are urban chic for a city dweller like you.
From Paris, we took a bundle of impressions that will definitely be reflected in our next collections. So there will be more soon!